Welcome to

Premier Family

Eye Care

Your vision health is our top priority. We strive to create a warm and welcoming environment for every patient. Our mission is to help you see the world with clarity and confidence. Schedule your appointment today, and let us take care of your eyes as you embark on a journey to a brighter, clearer future.

Featured Services

What We Offer

Optilift by Lumenis

Powered by Lumenis' proprietary non-invasive technology, OptiLIFT tones and stimulates the muscles under the eye (periorbital muscles) to address lower eyelid function and provide a tighter look.

 

CLINICALLY PROVEN TO ENHANCE BLINKING EFFICIENCY BY 70%

Do you want to rejuvenate your eyes?

Schedule an Appointment to learn if OptiLift is the right treatment for you.

We'll get back to you in 1-2 business days.

Our Team

meet our doctors

Dr. Jay Crank

Optometrist

Dr. Crank graduated from the Michigan College of Optometry in 1993. He also obtained his Bachelors in Vision Science from Ferris State University. Dr. Crank has been practicing in Grand Rapids for over 20 years specializing in Primary Care, Ocular Disease and Contact Lenses.

Dr. Carlie Crank

Optometrist

Dr. Crank earned her Doctorate of Optometry from the Michigan College of Optometry, followed by specialized training at the VA Medical Center in Battle Creek, as well as at the Michigan Eye Institute and Walton & Becker Eyecare.

Featured Brands

VIEW OUR TOP brands

Explore our diverse collection of eyewear frames, carefully curated to offer the perfect blend of style and functionality.

Ray-Ban
Ray-Ban
Ted Baker
Tom Ford
TitanFlex
Ovvo
Stepper
Michael Ryen
MODO

"Have been a patient here for a couple years. After cycling through more than a few different eye drs. over my adult life, finally, glasses that truly provide clear vision. Dr. Crank is amazing in my book! She is smart, detailed, and covers all the bases. Pricing with my insurance was fair and I love my new glasses. The young lady who helped me find them was great. Worked through all the options with me and I am very happy!"

Liz V.

"Premier eye care is amazing. They are so kind and Dr. Crank is amazing, we value him so much with our eye care and kindness!"

Joyce T.

"Staff and Dr Carie were very friendly and knowledgeable. I felt my experience was very thorough and am glad to go back for another checkup."

Sheryl K.

Trusted Patient Feedback

Testimonials

"I appreciate the quick service and getting me in for an appointment the same day."

Kirt V.

"I trust them. Wish I could buy my glasses through them but need weekly cash for things. All are pleasant and Dr. Crank seems concerned knowing I have had more than my share of disappointment with vision."

Jeff A.