Dr. Jay Crank

Dr. Crank graduated from the Michigan College of Optometry in 1993. He also obtained his Bachelors in Vision Science from Ferris State University. Dr. Crank has been practicing in Grand Rapids for over 20 years specializing in Primary Care, Ocular Disease and Contact Lenses.

Dr. Crank was founder of Travel EyeCare, a mobile eye clinic serving people with difficult transportation needs. He has volunteered his time with mission trips and at Cherry Street Health Clinic in downtown Grand Rapids. Since 2003, Dr. Crank has been an Adjunct Faculty Professor at the Michigan College of Optometry teaching future Eye Doctors primary eye care and ocular disease. Dr. Crank speaks regularly across the country to the optometric community as a Professional Development Consultant.

His family consists of his wife Tami for 21 years and two daughters Carlie and Lindsey. Dr. Crank resides in Caledonia and his children attend Caledonia schools. He enjoys representing his community through coaching hockey, volunteering at church and serving on local boards.

Dr. Lori Smolinski

Dr. Lori Smolinski is a 2000 graduate of the Michigan College of Optometry and attended Adrian College for her undergraduate work. She discovered a passion for the sub-specialty of Low Vision, which strives to maximize the remaining vision of the visually impaired. Upon licensure, she was hired by the Association for the Blind and Visually Impaired in Grand Rapids, and continues to work there on a part-time basis. Dr. Lori is also an Adjunct Clinical Assistant Professor for MCO and serves on several committees for the Michigan Optometric Association.

Dr. Lori is thrilled to join the staff of Premier Family Eyecare, where her focus will be on contact lenses, computer vision syndrome, and keeping eyes of all ages healthy so they will never need low vision services!
Outside of the office, Dr. Lori enjoys travel, arts & culture, and photography. She lives in Holland with her husband Tom, daughter Abby, and 3-legged wonder-dog Booker.

Kim C. – Office Administrator

Kim has a bachelor’s degree in Marketing and Merchandizing, and started her career in 1989 working in the ophthalmic industry. Over this period, Kim has gained valuable experience working in multiple environments which include optician, ophthalmic technician and scribe, surgical counselor and practice manager of a large ophthalmology practice. She is a big asset to Premier Family Eye Care and we are so fortunate to have her leading our team. Kim and her husband live in Caledonia and enjoy traveling around the world.

Lisa Y.

Lisa stepped into the optometric world in 2004, after working in the retail field for 8+ years. She started off working as a receptionist for a few years, then advancing to the role of office manager. After having her daughter, Amelia, she decided to take on a new role of optometric technician. Only working that position for a few months, she moved into a surgical counselor role. With 13+ years in the industry, there’s truly not a job she hasn’t tackled. When she isn’t working, she enjoys reading, running, enjoying her pool in the summer, and spending time with her family and friends. Her family consists of her husband of 13 years, Shaun, and her young daughter, Amelia!

Taylor B.

Taylor has been in the eyecare industry for the last 2+ years. She began working in the field as an optometric technician and scribe to the optometrist and has worked her way over to the optician side of the office where she can assist customers in their fashion choices and tailored lens and/or frame needs. Before diving into this field, she was in the beauty industry doing hair, waxing, and lash extensions full time for many years. Beyond that, she also worked in photography for 9 years. While she still performs those services in her free time, her full-time commitment is to serving, and maintaining lasting relationships with the customers here at Premier Family Eyecare. Her passion is to help others look and feel their best. Glasses are no longer an unwanted necessity. In today’s society, they are a key component to highlighting the natural features of an individual. If you need any assistance in staying ahead of the trends or simply enhancing your look and vision to a Premier level, she’s your girl!

Carlie C.

Carlie graduated with honors from Caledonia High School in 2016. She is attending Ferris State University in the fall and is going into thePre-Optometry program. She will be learning on the job to help prepare her future as a doctor. Carlie enjoys working with people and has an excellent work ethic.

Christina B.

Christina has been employed in the optical industry for 4 years. She began as a lab technician by edging and mounting lenses into frames and quickly advanced to the position of Lab Manager by efficiently controlling the flow from ordering lenses through to their completion by ensuring accurate, clean work.

Wanting to build upon her knowledge in the optical world she expanded her responsibilities to include the role of an optical technician, which consisted of performing patient pre-tests for the optometrist. Soon she progressed from the back office to become an Optician on the floor by directly assisting customers. Her lab background gives her a unique perspective when it comes to choosing which frame and lens style that will work best for your individual needs.